Hello and Welcome, this is my personal website with a few thoughts and posts about things I care about.
The views and opinions expressed here are my own and do not express the views of the companies in which I am involved, unless explicitly stated. Feel free to look at my biography before reading my articles.
Some of my content is written in English, some of it is written in German. You’ll figure it out.
English | Deutsch |
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Articles | Artikel |
Best regards
Tobias
Tobias Schwarz has been self-employed since 2004 and has founded several companies during his career.
Currently Tobias works for the following companies:
Tobias Schwarz is the founder and CTO of Audisto, a company that develops software for technical analysis and continuous monitoring of websites. As CTO of Audisto, Tobias Schwarz is responsible for the technical development of the software. Tobias also supports large and international customers in using the software and continuously improving their websites.
In addition, Tobias Schwarz is the managing director of AmbiWeb and also the sole shareholder of the company. AmbiWeb was founded in 2005 by Tobias Schwarz and develops and operates a number of larger websites in different subject areas and generates revenue from the marketing of advertising space.
Tobias Schwarz has been honored several times as an SEO expert and influencer in recent years and is often found as a speaker and expert in various events at home and abroad.
In his many lectures, Tobias talks mostly about technical SEO (search engine optimization) and in particular about the topics structure optimization of websites and quality control. With his lectures he was at conferences and events such as SEO CAMPIXX, karlsCORE, SEO DAY and Expert DAY, SEOkomm, Webinale, SIXT SEO Wiesn and many more.
Year | Conference / Event | Topic |
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2024 | Tech SEO Summit | The state of JavaScript crawling |
2024 | SEO CAMPIXX | The state of JavaScript crawling |
2023 | SEO-Day | Effektive Prozesse für eine automatisierte Sicherung der Content-Qualität |
2023 | SEO CAMPIXX | Effektive Prozesse für eine automatisierte Sicherung der Content-Qualität |
2023 | OMT Webinar | Seitenarchitektur optimieren |
2022 | SEO CAMPIXX | Seitenarchitektur optimieren |
2021 | SEO CAMPIXX | The Ultimate Pagination for SEO |
2020 | ODC - Open Digital City | Google Chrome Developer Tools (deutsch) |
2020 | OMT Webinar | The Ultimate Pagination for SEO (German) |
2019 | TechSEO Boost Boston | The Ultimate Pagination for SEO (English) |
2019 | SEO-Day | Maximum Pagespeed - 100% bei Google Lighthouse Audits |
2019 | SIXT SEO Wiesn | Structure analysis techniques to find and fix design flaws |
2019 | eCommerce Stammtisch Leipzig | Monitoring von SEO- und eCommerce-Anforderungen |
2019 | SEO Meetup Munich | Maximum Pagespeed - 100% bei Google Lighthouse Audits |
2019 | SEO Meetup Hamburg | Monitoring von SEO-Anforderungen |
2019 | SEO CAMPIXX | Maximum Pagespeed - 100% bei Google Lighthouse Audits |
2018 | SIXT SEO Wiesn | Transforming Errors into Revenue |
2018 | SEO for Pirates | Brötchentütennavigation - oder die Absicherung der Fahrt mit Radar? |
2018 | SEO CAMPIXX | Anforderungsmanagement - Individuelle, automatisierte Checks für deine Webseite |
2017 | karlsCORE public | Anforderungsmanagement - Eine Anleitung für weniger Fehler in Webseiten |
2017 | SIXT SEO Wiesn | Requirements Management - a Guide to Less Error Prone Websites |
2017 | Webinale | So leicht kann SEO sein – wenn Qualität messbar ist |
2017 | SEO CAMPIXX | So leicht kann SEO sein - wenn Qualität messbar ist |
2016 | SEO DAY | Technisches SEO - Features die jedes SEO-Projekt haben sollte |
2016 | karlsCORE public | Tech Fuckup |
2016 | SIXT SEO Wiesn | Tech Fuckup |
2016 | SEO CAMPIXX | Seitenstruktur optimieren - Ich habe viel gesehen und so geht es richtig |
2015 | karlsCORE public | URLs - Dinge die man wissen sollte |
2015 | SEO DAY | Schneller, höher, weiter! - Einfache Datenbankabfragen, mehr Geschwindigkeit, besseres SEO |
2015 | SEO CAMPIXX | Hausputz - Webseiten entmüllen |
2014 | karlsCORE | Technisches SEO - Webseiten strukturieren |
2014 | SEO CAMPIXX | Data driven websites - Datennutzung in der Zukunft |
2013 | SEO CAMPIXX | Strukturoptimierung: Der unterschätzte SEO-Hebel |
2012 | Webmontag | Website Structure Analyzing Made Easy |
2012 | SEOkomm | Big Data - Strukturdaten für SEO nutzen |
2012 | OMCap | Technisches SEO - Bestandsanalyse und Strukturfehler die es zu vermeiden gilt |
2012 | SEO CAMPIXX | Schwerwiegende Strukturfehler erkennen und Konzepte zur Beseitigung |
In recent years Tobias has repeatedly appeared as an expert in videos and podcasts such as in the SISTRIX expert panels on Google Ranking Factors and Mobile SEO, in the Link Building and SEO Podcast of the LinkResearchTools, as well as in the SEO House Podcast and some others.
Year | Event | Topic |
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2024 | SEOHouse Podcast | Website Structure Optimization |
2023 | SEO-Day | Superpanel |
2023 | SEO-Campixx | SEO in schwerem wirtschaftlichen Fahrwasser |
2021 | SEO-Campixx | SEO-Fail-Army |
2020 | Jetzt Digital Podcast | Technisches Webseiten – Monitoring mit Fokus E-Commerce |
2019 | SEO-Day | Technische Analysen, Hebel für die Optimierung, Google Lighthouse Audit |
2018 | SISTRIX Expert Panels | Mobile SEO |
2017 | LinkResearchTools | Link Building and SEO Videocast |
2017 | SEODRIVEN #79 | Technisches SEO und große Onpage Crawls |
2017 | SEODRIVEN #78 | Best Practices für technisches SEO |
2017 | SEODRIVEN #77 | Interne Verlinkung und Seitenstruktur |
2017 | SEODRIVEN #76 | Indexierung, Snipets, href-lang, externe Links |
2017 | SEODRIVEN #75 | Diese Onpage Fehler macht fast jeder SEO |
2017 | SISTRIX Expert Panels | Google Ranking Factors |
2017 | SEOHouse Podcast | Crawlbudget, Indexbudget und Mehrsprachigkeit im SEO |
2016 | EXPERTISER | Paginierung / Technisches SEO |
Tobias has written several articles for print and online media e.g. for Website Boosting.
Facts | |
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Date of birth | 15.03.1983 |
Place of birth | Völklingen |
Residence | Berlin |
Hometown | Gernsbach |
Mother tongue | German |
Other languages | English, French |
Education | Gymnasium Gernsbach (1993-2002), Universität Karlsruhe (2003-2004) |
Volunteer work | Google Summer of Code Mentor 2024 |
Pseudonym | Noki |
Hobbies | Good food, travel, badminton, cycling, board games |
Favorite series | Californication, Suits, Homeland, Westworld |